Monday, January 31, 2011

We are all sick of spam--here's one neat idea!

Politics can controversial and the BJP, the right-wing Hindu-centric political party in India, is no exception  However, the Telecom Cell of that party has come up with a neat idea involving the SMS spam that we get in our inboxes.  (India being as technologically advanced as it is, is more mobile-enabled that most other countries around the world.  Email spam is less of a pestilence that mobile spam through SMS texts).

For every unsolicited SMS a user receives, they should be paid ` 5!

It is as brilliant as it is easy.  My school friend, Siddhant Garg explained how, for a sender of spam, the ARPU (Average Revenue Per User) is ` 122.  If so, ` 5 is a small fee to pay.  This will come back to the user in the form of a credit in their bill and will accrue as soon as they get their unsolicited SMS.  No credit--no delivery of the message.  

Very interesting idea and something relatively easy to implement, anywhere in the world!

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